The Final Countdown

The day has finally arrived. Fantasy Basketball 2008-2009 ends in mere hours, ushering in the start of the real stuff: playoff basketball.

To generate some fan excitement, the NBA has released TV spots every year featuring some famous musician. Black Eyed Peas - Let's Get it Started made the Pistons' title in 2004 that much more memorable. After that, my memory isn't as clear. I believe Rob Thomas and the Pussycat Dolls each had their turn...but those spots didn't strike me as anything special.

For this year, the NBA has teamed up with one of Hip-Hop's hottest artists Kanye West. Frankly put, this is exactly what the NBA needed. The beat, the autotune, and the lyrics all work to put some edge back into a league that's recently been accused of getting soft.

Check it out